Custom AI, apps and websites for your business

Historically, executing all three at a high level required a bloated agency team. However, AI has completely shifted the landscape.

By acting as a solo operator, I eliminate the classic "lost in translation" handoff errors that happen between project managers, designers, and engineers.

You get one coherent vision executed by a single mind with two decades of senior product experience.

It means what used to take a multi-person team months to build, I can often deliver alone in days or weeks.

I leverage advanced AI workflows to accelerate monotonous heavy lifting, allowing me to focus on higher value elements.

You aren't funding busywork. You are choosing rapid, high-seniority strategy and execution.

Most work falls into three buckets: digital products— the apps and platforms your customers actually use, taken from idea to live and improved from there; custom AI tooling— agents wired into your existing software that turn your own data into workflows and handle the busywork; and marketing sites— fast, clear pages that turn visitors into enquiries and sales.

That said, your needs may not fit neatly into one box, and that's fine. Sometimes the right answer isn't a build at all — it's a second opinion, some senior product direction, or slotting in alongside your existing team to steer a bigger project. If it sits somewhere across product, design and build, it's worth a conversation.

I specialise in building custom AI agents that securely connect to your existing software stack and turn your internal data into automated workflows.

Whether you need an intelligent interface to "chat with your internal data", custom internal tooling to handle repetitive busywork, or consumer-facing AI features integrated directly into your web apps, I build it securely and tailor it to your business rules.

We absolutely talk when it matters. Beyond that, I work async-first to protect focus blocks and build faster.

Instead of dragging you into status meetings, I provide direct, fast feedback loops and share working software early and often.

You deal directly with me at all times - no account managers or middlemen standing in the way. I'm extremely responsive and will always answer your questions.

I offer three flexible paths based on your needs:

• An ongoing Monthly Retainer: Locks in a set share of my week for continuous product momentum.
• Fixed-Scope Projects: Where we agree on a defined deliverable and an upfront price.
• Fractional Advisory: Gives founders a senior product perspective and honest second opinions for just a few hours a month.

I am currently booking new client engagements for September 2026.

Because I only work with a handful of clients concurrently, I recommend booking a call early to secure a slot.

Once we kick off, you will see real, iterating software quickly rather than waiting months for a big reveal.

Honestly? For a quick internal tool or a throwaway prototype — you probably can. And maybe you should.

AI makes producing code almost effortless. What it doesn't make effortless is knowing what to build, or how — and left to its own devices it will happily generate thousands of confident lines of the wrong thing. The hard parts are still the human ones: scoping the real problem, designing something people actually want to use, and making the architectural calls you won't have to unpick in six months.

That's what you're paying for. I use some of the same tools you do — just with years of product judgement deciding what to keep, what to throw away, and what should never have been built in the first place.

Pricing is scope-dependent, and we'll map the exact shape together on our first call. As a rough guide: fixed-scope projects typically start from €10,000, monthly retainers from €6,000, and fractional advisory from €1,500 a month.

Whatever the model, the structural advantage is the same: your budget skips the institutional waste. A traditional setup makes you pay for agency account managers, overheads and markups, or absorb the hidden salary, benefits and onboarding time of a full-time hire.

Cut those layers and all of your budget goes straight into senior product strategy, polished design and production-ready code.

Not at all. My models are designed to be highly flexible so you can scale up or down as your business dictates. There are no rigid contractual lock-ins, and if you are on a retainer engagement, you can cancel at any time.

To be honest, this setup suits me just as much as it suits you. Operating this way gives me the freedom to constantly prioritise the things that deliver genuine, high-impact value to your business right now, rather than being forced to blindly execute an outdated scope of work agreed months ago.

If your market shifts or we realise a feature isn't resonating, we pivot the build immediately. No bureaucratic change requests, no friction—just pure focus on what moves the needle.

Yes, completely.

The moment invoices are settled, 100% of the repository, design assets, software architecture, and intellectual property belong entirely to you.