All Cases

Strategic and operational guidance for a funded product management platform.

airfocus had the funding, the product, and a strong team. I was brought in to help them sharpen their strategy and raise the operational bar across product, design and engineering.

$10M+
Funding raised
Lucid
Acquired by
3
Practice areas improved
2023
Engagement year
airfocus

As a founder with a busy schedule, I needed someone who could make a difference with their expertise and confidence. Colin exceeded expectations, swiftly implementing a wave of positive changes.

Malte Scholz
Malte Scholz
Founder, airfocus
The Challenge

airfocus was well-funded, growing, and ready to operate at the next level.

With $10M+ in funding and a product used by product managers around the world, airfocus was in a strong position. The goal was to bring in outside expertise to sharpen the product strategy and improve how the internal teams across product, design and engineering worked together, translating the platform's momentum into more consistent, confident execution.

Client
airfocus
Category
Digital Products
Role
Consultant
Year
2023
The Approach

Move fast, focus on what matters, and leave the team better than you found them.

I worked directly with the founding team to provide strategic guidance on product direction and operational improvements across the product, design and engineering practices. The engagement was focused on delivering tangible change quickly, identifying the highest-leverage opportunities and implementing improvements that the team could own and build on after the engagement ended.

Expertise
Product Strategy · Operational Guidance
Tooling
Figma · Slack · Notion
Collaborators
airfocus Team
Strategy Review
Ops Review
Change MGMT
The Impact

Positive changes implemented at pace, with the team equipped to sustain them.

The engagement delivered a wave of practical improvements across product strategy and internal operations. airfocus went on to be acquired by Lucid, validating the strength of the platform and the team behind it.

$10M+
Funding raised
Lucid
Acquired by
3
Practice areas improved
2023
Engagement year
Product
Design
Engineering
Strategic guidance
Momentum
$10M+ raisedAcquired by Lucid
Book a Call

Let's start building, together.

A 30-minute chat, no pitch deck. Directly with Colin, no middlemen. Honest advice on fit, scope and cost.

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August 2026
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