Diagnosing and relaunching a UAE expert marketplace.
CheckTrusty had launched. The model was not working. I was brought in to find out why, and to define the path to a viable relaunch.
A UAE expert marketplace had launched, attracted users, and stalled. The business model and product strategy were not sustainable.
CheckTrusty had the right idea: connect UAE users with vetted, AI-matched experts quickly and reliably. But the original model was not converting interest into durable business. The unit economics were off, the product strategy lacked a clear path to retention, and the overall model needed a fundamental rethink before growth could be pursued with confidence.
Understand what was not working before recommending anything new.
I conducted a structured review of the existing business model and product strategy, working closely with the CheckTrusty team and People of Design in the UAE. The review identified the core issues driving unsustainability and produced a clear set of recommendations for how to reposition the model, tighten the product strategy, and sequence the relaunch to address the root causes rather than the symptoms.
A clear diagnosis and a defined path forward.
The engagement gave CheckTrusty a credible relaunch strategy grounded in a rigorous review of what was not working and why. The platform's core proposition, connecting users with verified, AI-matched experts in under 15 minutes, remained sound. The work focused on making the model around it sustainable for the long term.
Get matched with trusted experts, fast!
Every expert has been thoroughly vetted, putting you in the best hands.
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A 30-minute chat, no pitch deck. Directly with Colin, no middlemen. Honest advice on fit, scope and cost.
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