A multilingual patient platform that cut paid search spend to zero.
Clinica Dental Bona had the clinical quality. What they needed was a digital presence that communicated it, converted patients, and gave the team full control over their own content.
“This platform truly represents our clinic and makes it easy for patients to trust us. We have seen a sizeable uptick in new patients since the launch.”
A dental clinic with genuine clinical quality and no digital presence to show for it.
Prospective patients form an opinion within seconds of landing on a website, and in a competitive local market that first impression determines whether they book or move on. Clinica Dental Bona needed a platform that could showcase before-and-after treatment results, build trust with a bilingual patient base, and convert curiosity into booked consultations, all while giving the clinic team full control over their own content without relying on a developer.
Build trust from first click to first consultation, in two languages.
I started with a product workshop, a review of the previous website and its associated data, and structured patient research to understand what actually builds trust online in a dental context, then moved through a full design audit, information architecture, wireframing and UI design before building on a headless Next.js and Strapi stack. The bilingual platform covers services by treatment category, before-and-after cases, team profiles, pricing and financing, patient opinions, and a dedicated free consultation booking flow. Technical SEO and Generative Engine Optimisation were built into the foundation from day one, ensuring visibility in both traditional and AI-powered search.
A patient-first platform that made paid acquisition unnecessary.
Organic traffic grew 400% year on year, making paid search spend redundant. The clinic team now manages all content through a simple CMS interface with no developer dependency. 20% of traffic arrives via generative AI tools, a channel that did not exist when the project began, validating the early investment in GEO as a differentiator.
Transforming smiles, creating confidence
Welcome to the modern full-service dental clinic in the centre of Alicante.
Let's start building, together.
A 30-minute chat, no pitch deck. Directly with Colin, no middlemen. Honest advice on fit, scope and cost.
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