Brand, microsite and website for a GCC healthcare technology leader.
Santechture had 15 years of regional RCM expertise and a suite of intelligent healthcare technology products. They needed a brand and digital presence to match.
A regional authority in healthcare RCM with a digital presence that had not kept pace with the quality of their technology.
Santechture had processed over $8.5 billion in claims and built a suite of intelligent RCM products natively designed for the GCC. Their credibility in the market was deep. What they needed was a brand and digital platform capable of communicating that authority to healthcare providers across the Middle East, while accommodating the complexity of a bilingual Arabic and English audience, multiple product lines, and a diverse set of internal stakeholders across leadership, marketing, HR and data.
Three parallel deliverables, managed as one coordinated engagement.
I led delivery across brand definition and creative direction, a Thynk product microsite, and the full Santechture website, coordinating content approval, design approval and build approval as distinct stages with multiple stakeholder teams. The build used Framer with HubSpot integration for lead capture, full Arabic and RTL support, and animated imagery throughout. CMS ownership was planned from the outset so the client team could manage content independently post-launch. The engagement concluded with Framer training to hand over full platform control.
A brand and digital platform built for a market leader operating at regional scale.
Santechture launched with a cohesive brand identity, a dedicated product microsite for Thynk, and a main website that reflects the depth of their regional expertise and the intelligence of their technology suite. The bilingual platform is built for growth, with a CMS the client team owns and a HubSpot-integrated lead generation setup ready to support ongoing commercial activity.
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A 30-minute chat, no pitch deck. Directly with Colin, no middlemen. Honest advice on fit, scope and cost.
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